Identity
Turnpike Pictures
Turnpike Pictures is a full service Production Company that provides a broad range of creative services from conception through completion and everything in between. Their mark is an icon, inspired by the streaks of light you would see as a car rushes past in the night, and a bit of the architecture of the highway itself.
CrossIron Mills
This is an identity system proposal for a real estate development project in Alberta, Canada. The destination consists of a shopping mall, a complex of “big box” retailers, a racetrack and an entertainment venue. The mark I developed is a twisting, somehwhat metallic oval compostion that houses the “C’ and “I” letterforms. I wanted it to feel somewhat precious, almost jewel-like.
The Beach Bar
The Atlantic City Hilton Casino requested a rebrand of an existing venue on the property, their outdoor Beach Bar. While the previous mark was illustrative and quite loose, I chose to push the aesthetic into a sexier, more sleek and sophisticated direction. The client seemed to respond to this, and the mark is currently in use.
The Arden Group
An identity created on spec for a real estate company that aquires, develops, manages and leases luxury hotels, resorts, and the like. Although it was not selected by the client, I still enjoy it, especially for a business of this nature. Simple and iconic, it also hints a bit at the letter “A.”
Indianapolis Creating A Responsible Environment
This was a name and mark I created as part of a public awareness campaign to get community members involved in cleaning up and patroling their neighborhoods. The identity itself is fairly simple, a heart shape comprised of what I call “little monopoly houses.” I think the acroynm fits nicely as well.
Gomes & Cordish Gaming Management
A design proposal for a partnership between a mogul withing the gaming industry and a real estate development firm. The execution is clean and direct, and the interplay between the forms in the identity are playful and perhaps a little clever.
Megahertz Nightclub
This logo is for a nightclub known for it’s pumping music and typically packed dance floor. The mark is far more concerned with execution than concept, which in this case I don’t necessarily find to be a bad thing. This is an example of an attempt to infuse some personality, some atmosphere into a venue’s identity.
Summer Sounds Concert Series
An identity for an outdoor rock and pop concert series, I tried to get a little illustrative with this one. The name is perhaps a bit uninspired, so I tried to keep the execution of the mark itself a bit whimsical, but still retain a bit of the rock music vibe in the secondary branding elements.
Inside Sports and Entertainment Interiors
Another compenent of a design proposal for Ewing Cole architects, this sub-division dealt exclusively with the interior design of large venues. The logotype retains the curved shape of the “s+e” device in its parent division’s identity, along with the curved lines of the branding. The type treatment speaks for itself, a simple little illusion achieved with minimal elements.
Ewing Cole Sports & Entertainment
Part of a larger design proposal for the expansion of an architecture firm. Ewing Cole designs massive entertainment venues, such as stadiums. Their logotype was already locked in, the design team was challenged with adding more information to it in a seamless manner. The curved enclosure of the “s+e” is meant to evoke a stadium, or a similarly large structure. The brand element of the curved lines are intended to further this concept.
Fusion
An identity for a restaurant featuring original dishes using varieties of ingredients from various cuisines and regions and combining them. The logotype is meant to be a subtle nod to the dishes served, while the branding elements are pulled from the interior decor, which features various-colored ribbons of lighting across the ceiling of the dining area.
Smiling Runner
A mark for a non-profit organization that seeks to spread positivity throughout the community. It’s as straightforward as it sounds, they encourage runners to smile at the people they encounter on their route and organize runs for charity. The mark is meant to be friendly, fun and accesible. The ’smile’ icon is to be branded on t-shirts for organized events.
Voorhees Town Center
This is a mark I created for a development project that is currently in use. The Voorhees Town Center is a “right-sized” shopping destination, business complex, and residency in southern New Jersey. The logo is meant to illustrate these elements coming together, creating a central intersection of “V” letter forms. I enjoyed creating this, as well as the tagline “Where it all comes together,” but have had little involvement in the branding effort.
Club Twelve
This is an identity design proposal for a somewhat ‘posh’ nightclub. I found the client’s idea of combining scientific and entertainment motifs a bit cliché, but I tried to have some fun with the execution. I enjoy the juxtapostion of the olives and the beaker, and think the execution has an appealing atmosphere.