Branding
Voorhees Town Center
As part of the identity package I created for the Voorhees Town Center—located in Voorhees, NJ—a proposal for a launch advertising campaign. I chose to go a more ‘experiential’ route with the imagery, focusing on the excitment and wonder of the faclities (which include a mall, retail boulevard, residential and corporate spaces). The billboard design itself aspires to an upscale, modern yet accesible aesthetic.
Gomes & Cordish Gaming Management
A design proposal for a partnership between a mogul withing the gaming industry and a real estate development firm. The execution is clean and direct, and the interplay between the forms in the identity are playful and perhaps a little clever.
Inside Sports and Entertainment Interiors
Another compenent of a design proposal for Ewing Cole architects, this sub-division dealt exclusively with the interior design of large venues. The logotype retains the curved shape of the “s+e” device in its parent division’s identity, along with the curved lines of the branding. The type treatment speaks for itself, a simple little illusion achieved with minimal elements.
Ewing Cole Sports & Entertainment
Part of a larger design proposal for the expansion of an architecture firm. Ewing Cole designs massive entertainment venues, such as stadiums. Their logotype was already locked in, the design team was challenged with adding more information to it in a seamless manner. The curved enclosure of the “s+e” is meant to evoke a stadium, or a similarly large structure. The brand element of the curved lines are intended to further this concept.
Meadowlands Racing & Entertainment
A design proposal for a racing & entertainment venue—or as we refer to it in the indusry, a racino. The branding is meant to convey the grittiness and excitement of horse racing while embracing classic motifs associated with the sport. I developed the “M” checker mark to act as a supporting, secondary identity.