Advertising
Voorhees Town Center
As part of the identity package I created for the Voorhees Town Center—located in Voorhees, NJ—a proposal for a launch advertising campaign. I chose to go a more ‘experiential’ route with the imagery, focusing on the excitment and wonder of the faclities (which include a mall, retail boulevard, residential and corporate spaces). The billboard design itself aspires to an upscale, modern yet accesible aesthetic.
The Sands Casino
This was one of my very first campaign proposals ever in the gaming industry, and still one of my favorites. The Sands Casino in Atlantic City indicated that they wanted a value-oriented message, one that would appeal primarily to hardcore gamblers. Hence the tagline “A player’s place,” and the somewhat kitchy imagery and retro design.
Resorts Tunica Casino
It is not very often that a client demands that their advertising convey a sense of humor, let alone such humor that it risks offending the sensibilities of it’s clientel. But, that is just what the design team was tasked with in this casino slot-topper.