Mike Pekula http://www.mikepekula.com Design + Advertising Sat, 30 Jan 2010 08:24:03 +0000 en hourly 1 Voorhees Town Center http://www.mikepekula.com/?p=191 http://www.mikepekula.com/?p=191#comments Thu, 28 Jan 2010 22:40:49 +0000 admin http://www.mikepekula.com/?p=191 VTCAdAs part of the identity package I created for the Voorhees Town Center—located in Voorhees, NJ—a proposal for a launch advertising campaign. I chose to go a more ‘experiential’ route with the imagery, focusing on the excitment and wonder of the faclities (which include a mall, retail boulevard, residential and corporate spaces). The billboard design itself aspires to an upscale, modern yet accesible aesthetic.

]]> http://www.mikepekula.com/?feed=rss2&p=191 0 Turnpike Pictures http://www.mikepekula.com/?p=160 http://www.mikepekula.com/?p=160#comments Fri, 11 Sep 2009 16:02:56 +0000 admin http://www.mikepekula.com/?p=160 TP

Turnpike Pictures is a full service Production Company that provides a broad range of creative services from conception through completion and everything in between. Their mark is an icon, inspired by the streaks of light you would see as a car rushes past in the night, and a bit of the architecture of the highway itself.

]]> http://www.mikepekula.com/?feed=rss2&p=160 0 CrossIron Mills http://www.mikepekula.com/?p=168 http://www.mikepekula.com/?p=168#comments Fri, 11 Sep 2009 16:02:30 +0000 admin http://www.mikepekula.com/?p=168 CI

This is an identity system proposal for a real estate development project in Alberta, Canada. The destination consists of a shopping mall, a complex of “big box” retailers, a racetrack and an entertainment venue. The mark I developed is a twisting, somehwhat metallic oval compostion that houses the “C’ and “I” letterforms. I wanted it to feel somewhat precious, almost jewel-like.

]]> http://www.mikepekula.com/?feed=rss2&p=168 0 The Beach Bar http://www.mikepekula.com/?p=143 http://www.mikepekula.com/?p=143#comments Thu, 10 Sep 2009 00:33:50 +0000 admin http://www.mikepekula.com/?p=143 BB

The Atlantic City Hilton Casino requested a rebrand of an existing venue on the property, their outdoor Beach Bar. While the previous mark was illustrative and quite loose, I chose to push the aesthetic into a sexier, more sleek and sophisticated direction. The client seemed to respond to this, and the mark is currently in use.

]]> http://www.mikepekula.com/?feed=rss2&p=143 0 The Arden Group http://www.mikepekula.com/?p=136 http://www.mikepekula.com/?p=136#comments Thu, 10 Sep 2009 00:29:27 +0000 admin http://www.mikepekula.com/?p=136 AG

An identity created on spec for a real estate company that aquires, develops, manages and leases luxury hotels, resorts, and the like. Although it was not selected by the client, I still enjoy it, especially for a business of this nature. Simple and iconic, it also hints a bit at the letter “A.”

]]> http://www.mikepekula.com/?feed=rss2&p=136 0 Indianapolis Creating A Responsible Environment http://www.mikepekula.com/?p=120 http://www.mikepekula.com/?p=120#comments Wed, 09 Sep 2009 21:30:22 +0000 admin http://www.mikepekula.com/?p=120 ICAREThis was a name and mark I created as part of a public awareness campaign to get community members involved in cleaning up and patroling their neighborhoods. The identity itself is fairly simple, a heart shape comprised of what I call “little monopoly houses.” I think the acroynm fits nicely as well.

]]> http://www.mikepekula.com/?feed=rss2&p=120 1 Gomes & Cordish Gaming Management http://www.mikepekula.com/?p=110 http://www.mikepekula.com/?p=110#comments Wed, 09 Sep 2009 20:52:48 +0000 admin http://www.mikepekula.com/?p=110 GCA design proposal for a partnership between a mogul withing the gaming industry and a real estate development firm. The execution is clean and direct, and the interplay between the forms in the identity are playful and perhaps a little clever.

]]> http://www.mikepekula.com/?feed=rss2&p=110 0 The Sands Casino http://www.mikepekula.com/?p=104 http://www.mikepekula.com/?p=104#comments Wed, 09 Sep 2009 20:45:33 +0000 admin http://www.mikepekula.com/?p=104 Sands

This was one of my very first campaign proposals ever in the gaming industry, and still one of my favorites. The Sands Casino in Atlantic City indicated that they wanted a value-oriented message, one that would appeal primarily to hardcore gamblers. Hence the tagline “A player’s place,” and the somewhat kitchy imagery and retro design.

]]> http://www.mikepekula.com/?feed=rss2&p=104 1 Megahertz Nightclub http://www.mikepekula.com/?p=98 http://www.mikepekula.com/?p=98#comments Wed, 09 Sep 2009 20:27:28 +0000 admin http://www.mikepekula.com/?p=98 mhzThis logo is for a nightclub known for it’s pumping music and typically packed dance floor. The mark is far more concerned with execution than concept, which in this case I don’t necessarily find to be a bad thing. This is an example of an attempt to infuse some personality, some atmosphere into a venue’s identity.

]]> http://www.mikepekula.com/?feed=rss2&p=98 4 Summer Sounds Concert Series http://www.mikepekula.com/?p=94 http://www.mikepekula.com/?p=94#comments Wed, 09 Sep 2009 19:48:14 +0000 admin http://www.mikepekula.com/?p=94 SSCSAn identity for an outdoor rock and pop concert series, I tried to get a little illustrative with this one. The name is perhaps a bit uninspired, so I tried to keep the execution of the mark itself a bit whimsical, but still retain a bit of the rock music vibe in the secondary branding elements.

]]> http://www.mikepekula.com/?feed=rss2&p=94 0