Voorhees Town Center
As part of the identity package I created for the Voorhees Town Center—located in Voorhees, NJ—a proposal for a launch advertising campaign. I chose to go a more ‘experiential’ route with the imagery, focusing on the excitment and wonder of the faclities (which include a mall, retail boulevard, residential and corporate spaces). The billboard design itself aspires to an upscale, modern yet accesible aesthetic.